Eduardo Martínez: New CEO of Ideafoster
- Ideafoster Data Driven Fast Innovation
- Oct 14
- 3 min read
Updated: Oct 15
A new chapter in our story
At Ideafoster, we believe that every company evolves when it brings together people, vision, and action. That’s why this new stage excites us so much. The arrival of Eduardo Martínez as our new CEO marks the beginning of a phase that’s more structured, collaborative and global than ever before.
Beyond numbers or methodologies, this new chapter is about putting people at the center of everything we do.
As Eduardo says:
“What truly matters is the positive impact we create for the people and organizations that trust us.”
His approach to leadership reflects our way of working: turning ideas into results that improve lives and strengthen organizations.
The path of a leader who turns vision into results
Eduardo brings over 20 years of international experience in business development, marketing, sales, and operations. He has led transformation processes in companies such as Just Eat and Infor, helping them scale, consolidate, and expand globally.
Throughout his career, he has guided teams and organizations toward stronger, more innovative, and more sustainable models, always with a clear focus: making things happen.
At Ideafoster, that experience translates into human, agile and forward-looking leadership, driving our evolution toward a model ready for the future.
Leadership with purpose: people, vision, and action
Eduardo’s arrival is more than a change in leadership, it’s a reaffirmation of who we are. At Ideafoster, we believe innovation starts with people and grows through purpose.
People, because innovation only makes sense if it improves real lives.
Vision, because anticipating the future is part of our responsibility.
Action, because ideas only matter when they lead to progress.
This combination guides our decisions and fuels our growth. Our leadership style is grounded in trust, collaboration and agility, while keeping our focus human.
How we’re evolving
Since Eduardo joined, we’ve strengthened our structure and expanded our ability to operate more agilely, globally and collaboratively.
This evolution can be seen in:
The launch of Ideafoster+ (IF+), our innovation HIVE that connects strategy, creativity, and technology.
The expansion of our global partner network, with allies like CGSB, Fullsend, Founderz, Black Moon Project, and Unlock Management.
The consolidation of a 100% remote and diverse model, with presence across Europe, Latin America, and the U.S. and a team that’s 90% women.
Each step reinforces our belief that innovation is not a department it’s a shared culture.
→ Explore more about our leadership journey and media updates in the Press Room
Ideafoster as a living ecosystem
In this new phase, we see ourselves not just as a consultancy, but as a living ecosystem that grows and learns continuously.
Our structure is more collaborative than ever:
Tailor-made teams for every challenge.
Faster, measurable processes focused on real outcomes.
A constant bridge between corporate innovation, applied AI, digital development, and meaningful experiences.
The result is a more human, dynamic, and effective model one where every client becomes an active part of the process.
A clear compass: creating value with a future mindset
For us, innovation it’s a tool to create economic, social and environmental value. We design projects that combine technology, creativity and purpose, delivering results that resonate both within companies and in people’s lives.
Economic value: we help our clients grow sustainably.
Social value: we foster diverse, global teams that connect across cultures.
Environmental value: we support responsible projects aligned with today’s sustainability challenges.
Because for us, innovation is not a promise, it’s a way of acting with coherence and long-term vision.
New CEO of Ideafoster: Leading with humanity
Eduardo’s leadership marks the beginning of a new era for Ideafoster, one where strategy and execution coexist with empathy, collaboration and clarity.
At Ideafoster, we believe that leading with humanity is a powerful way to transform.
Want to learn how Eduardo’s vision and our team can help transform your organization? Connect with us.
This article is part of the IF News series. Discover the complete guide here → New Ideafoster Era: Bird Impact, Leadership, and IF+.
FAQ's
Who is Eduardo Martínez?
He’s the new CEO of Ideafoster since 2024, with over 20 years of experience in business development, marketing, and international operations.
What did he do before joining Ideafoster?
He led transformation and expansion at companies such as Just Eat and Infor, helping them build global, scalable models.
What does Eduardo bring to Ideafoster?
A human-first vision that combines people, strategy, and execution to turn ideas into meaningful outcomes.
What is his goal as CEO?
To consolidate Ideafoster as an international innovation hub, expanding IF+ and strengthening our global partner network.
Comments