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Ideas that come from building: Innovation, brand and technology

Articles, guides, podcasts and news drawn from the projects we work on every day. Stay one step ahead.

The framework we built so you stop asking for the same information twice

Here's a specific one we've run into ourselves: asking a client for the same information more than once, just to build the content for a new website.

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Enterprise Orchestration GPT-6 Astra: The 3 Transformations That Change the Game

Computer use agents, parallel multi-agent architecture and enterprise governance. What GPT-6 Astra brought and how to act on it in Q4 2026.

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Editor's Choice

ANALYZING your competition: ✔ Do you know its importance?

Analyzing the competition is no longer just about observing what others are doing, but about understanding why they do it and how it impacts your own strategy.

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Human Resources: Artificial Intelligence for fairer and more efficient recruitment

Digitalization has transformed multiple industries, and human resources are no exception. With Phase 2 of the ERTAI project, talent selection is moving into a new era thanks to artificial…

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Black Moon Project & The Power of Narrative

Bernat (Director of Strategy and Innovation @Black Moon Project) and Kesiah (COO @ideafoster) address a clear problem: impact without narrative doesn't scale.

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ZAS!Jobs & Ideafoster: Partners Driving the Digital Transformation of Human Resources in the Tourism Sector

In early 2022, the Ministry of Industry, Trade and Tourism launched the innovative “Digitalization and Intelligence Program for Destinations and the Tourism Sector.” This ambitious initiative…

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AI Agent Teams for Founders: The Model Redefining Startups in 2026

An agentic stack costs $300–500 a month. Those same functions used to require $80,000 in annual payroll. In 2026, 36% of new ventures are founded by a single person. Here’s what’s changing.

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Super Bowl 2026: The Event Marketing strategy in the era of hyperfragmentation

Bad Bunny and Super Bowl 2026 revealed how event marketing evolves in the era of hyperfragmentation.

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What is a Hackathon? Concept, Meaning & How It Works

Hackathon is a term that continues to grow in popularity. In a world where change is increasingly rapid and competitiveness is higher, it is necessary that solutions to different problems are also…

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Design Thinking in 2026: How AI and Experimentation Are Redefining Innovation

Discover how Design Thinking evolves in 2026 by combining AI, A/B testing and data to build better digital products and experiences.

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