What iF? Podcast

The official podcast by ideafoster explores the human side of innovation through conversations with bold minds who challenge the status quo, create real value and turn ideas into tangible impact. Each episode blends stories, reflections and practical insights born from one simple question: What iF? At ideafoster, we turn ideas into impact and now, we’re turning them into conversations.

New episode
Speed is useless if you’re heading the wrong way

In this episode, Eduardo and Alex reflect on a common mistake in modern business: confusing speed with progress. Moving fast feels productive, but getting to the wrong place quicker is still getting it wrong. They explore the idea of “the right speed” — how to keep momentum while making sure direction is clear. Because sustainable growth isn’t about being the fastest, it’s about moving with intention, judgment and clarity.

Full Episodes List

Speed is useless if you’re heading the wrong way

Speed without direction is just acceleration. In this conversation, Eduardo and Alex explain why the smartest teams don’t aim to be the fastest — they aim to move at the right pace, solving the right problem.

The HIVE Effect: Built for Real Impact

In this conversation, Eduardo explains how HIVE brings together the best talent for each challenge. Human-centered, impact-driven and built for execution. The future of innovation isn’t about doing everything alone, it’s about assembling the right team at the right time.

You need to know AI in order to hate it or love it

Eduardo and Alex discuss AI beyond the hype: responsibility, faster iteration and why knowing when not to use AI matters as much as knowing how to use it. Technology is powerful, but only when guided by human judgment.

Fear AI or learn to move faster with it?

Is AI something to fear or to understand?
In this episode, we talk about why AI education matters more than regulation, how creativity evolves with technology and why AI is already reshaping how we work.

Innovation is about making unexpected connections

Innovation isn’t about having the right answers.
It’s about asking better questions in the wrong places.

In this episode of What iF? Talks, Eduardo Martínez (ideafoster) and Alex Gu (Fullsend) share a core belief: real innovation is human.

AI isn’t the story. Humans are

Eduardo Martínez (ideafoster) and Alex Gu (Fullsend) discuss how real innovation isn’t about using more AI, it’s about using the right tools with purpose and human judgment.

They share why the future of tech depends less on hype and more on solving real problems.

Sometimes one win changes everything

Eduardo Martínez (ideafoster) and Alex Gu (Fullsend) launch the first What iF? Talks episode discussing momentum, resilience and the impact of small wins.

They also highlight how the HIVE model is reshaping global creative and strategic collaboration.