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Salsa Rave
Salsa Rave
Client
Co Beat Party
Services
Branding & Identity
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Web Design & Animation
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Merchandising
Industry
Events
Salsa Rave is a live music event. Its digital presence was fragmented; therefore, we created a modular ecosystem capable of evolving annually based on each theme. For this edition, we transformed the experience under the Avatar concept.
The new visual system for Cobeatparty and Salsa Rave abandons the old school look for a minimalist, high-impact typeface. This creates a solid foundation that allows the specific annual theme, like the neon-soaked Raveatar, to take center stage without clashing with the brand’s DNA.
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To bring Raveatar to life, we created a sensory experience with dynamic environments and fluid transitions. The site mimics a rave’s strobe-lit energy and features a seamless ticketing integration, ensuring the "vibe" and conversion start from the very first click.
We designed a streetwear-as-a-souvenir merchandising line. These aren't just event tees; they are limited-edition pieces featuring "Avatar" graphics and premium finishes, designed to be worn long after the lights go out.
