Whey Power

Client

Whey Power

Services

Market Research

Branding & Testing

Strategic Analysis

Industry

Food & Beverage Innovation

Two computer screens comparing Option A and Option B for the Whey Power campaign's A/B Test, part of the digital concept testing during Grupo Lala’s product innovation sprint.

A food and beverage company needed to validate several product concepts before development. With only early-stage ideas, they lacked branding, packaging, and deep consumer insight to identify which concept had true market potential in Mexico.

Team members reviewing color samples and flavor concepts for the Whey Power packaging during a collaborative design workshop.

Visual of a Whey Power bottle next to the quote 'From insight to impact – transforming ideas into validated opportunities,' summarizing Grupo Lala’s innovation process.

We kicked off with a Digital Safari to identify trends, consumer needs, and emotional triggers. Through frameworks like 5W1H, we mapped key audiences and market gaps, laying a strategic foundation for each concept’s direction.

Mobile app mockups showing consumer research dashboards used to test and validate new product ideas and packaging formats for Grupo Lala.

Tablet screen displaying traffic light-style evaluation results for consumer testing of Whey Power concepts, helping to guide data-driven decisions.

We designed labels, product mockups, and digital assets to test each idea. For validation, we built A/B tested landing pages and launched social campaigns to measure real user interest using heatmaps, scrollmaps, and Typeform surveys.

Finally, we analyzed performance data and identified the winning concept. The client received go-to-market recommendations, packaging insights, and campaign strategy — all grounded in real user behavior and feedback.