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Minimalist hardcover book with embossed logo, sunlight and shadows creating a calm atmosphere for Kind in Mind’s visual identity.

Kind in Mind

Minimalist hardcover book with embossed logo, sunlight and shadows creating a calm atmosphere for Kind in Mind’s visual identity.

Kind in Mind

Client

Magdalena

Services

Brand Creation

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Product Design

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Website

Industry

Personalized Gifts

Centered logo with text 'KIND in MIND BRAND' on a blush background, showcasing the emotional elegance of the new brand’s identity

Magdalena wanted to build a meaningful gifting brand from scratch. She needed help shaping the product idea, designing elegant items with emotional value, defining a soft and timeless brand identity, and creating a minimalistic website to launch her vision online.

Minimalist hardcover book with embossed logo, sunlight and shadows creating a calm atmosphere for Kind in Mind’s visual identity.
Quote reads: 'Each thoughtfully selected gift embodies love, gratitude, and the beauty of special connections.' Next to a screen showing Kind in Mind’s web interface.

We created the “Kind in Mind” brand, evoking intentionality, elegance, and nostalgia. The identity was built around soft tones, romantic typography, and minimalistic design, ensuring emotional depth while staying clean, modern, and easy to apply across formats.

Open brand book showing Kind in Mind’s new branding; logo, color palette, and typography for emotional and minimal branding.
Ceramic mug and open book on a bed near a sunlit window, evoking the cozy and mindful tone of the brand.

Through in-depth research and benchmarking, we designed unique, emotion-driven products: a customizable memory box and a personalizable journal. We sourced materials and aligned production with the brand’s aesthetic—thoughtful, elegant, and gift-ready.

We designed a delicate, intuitive website to reflect the brand's romantic minimalism. With an elegant layout and soft visuals, the site guides users through the gifting experience, showcasing products while capturing the heartfelt essence behind each piece.

Phone screen mockup showing Kind in Mind's website made by Ideafoster.
Collage showing soft visuals from Kind in Mind’s brand universe, including lifestyle moments, product textures, and emotional design elements.

What We've Built Together

Your challenge, our innovation lab. Check out our projects

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AI-focused workshop design and facilitation for innovation teams.

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Lego

Generative AI workshop to spark innovation across global teams.

Mobile mockup displaying the Kind in Mind website with the message 'The Essence of Special Moments' and a photo of two smiling women.

Kind In Mind

Brand identity and website for a brand focused on meaningful connection.

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