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How Artificial Intelligence is changing the way we work

  • Writer: Ideafoster Data Driven Fast Innovation
    Ideafoster Data Driven Fast Innovation
  • 16 hours ago
  • 4 min read
Woman sitting in an armchair working with a macbook with Ideafoster AI


A Change That’s Already Happening


Artificial intelligence is no longer a promise, it’s a practice. This isn’t just a technological revolution, it’s a shift in how we think about work: More connected, more creative and above all, more personalized


At Ideafoster, we believe that transformation starts with people, not machines. In this new era of smart work, the question isn’t if AI will change what we do, but how we choose to adapt. And in that choice lies the real opportunity.


At Ideafoster, we help teams and organizations design their own AI adoption journey through our Create & Build service, building digital ecosystems that are coherent, human and purposeful.



The era of smart work has already begun


The future isn’t something we wait for, it’s something we build.


According to the World Economic Forum’s Future of Jobs Report 2025, 44% of current skills will change within the next five years. That doesn’t mean humans will disappear, it means work itself is evolving into a hybrid model between talent and technology.


Today, artificial intelligence acts as a co-pilot: it analyzes, proposes, assists and learns. But it still relies on what matters most: Our intuition, creativity and judgment.


At Ideafoster, we see this every day in projects with companies like Nestlé, Repsol and LEGO. The most innovative teams aren’t those using more tools, they’re the ones using them with intention.



Tools redefining productivity


Artificial intelligence is already transforming how we think, create and execute. From writing emails to designing products or analyzing data, AI is extending our creative capacity.


According to the McKinsey State of AI Report 2025, companies that integrate AI into their daily operations increase productivity by up to 40% and cut repetitive tasks by 60%.


Here are some of our go-to tools:

  • Notion AI: collaborative writing and documentation powered by AI.

  • Perplexity AI: conversational search and contextual analysis.

  • Fermat: create stunning AI-generated renders in minutes.

  • ChatGPT + Custom GPTs: tailored models for specialized workflows.


At Ideafoster, we don’t use AI to replace ideas. We use it to multiply them. Learn more about our Ideafoster+ (HIVE) model, where strategy, creativity and technology work as one.



GEO: When Artificial Intelligence recommends you


Artificial intelligence doesn’t just respond, it decides what to show, to whom and why. With the rise of generative models like ChatGPT, Gemini and Perplexity, digital positioning has entered a new era: GEO (Generative Engine Optimization).


GEO’s goal is to make your brand cited directly by generative engines, not just listed in traditional search results. According to Griddo and Endupla, GEO doesn’t replace SEO, it complements it.


While SEO attracts clicks, GEO builds trust and authority with AI.  To achieve that, companies must focus on three pillars:


  • Structured, high-quality content.

  • Clear technical data (Schema markup).

  • Strong and verifiable digital reputation.


At Ideafoster, we believe the future of visibility isn’t measured in clicks, it’s built on generative trust.


Stay tuned for our upcoming guide on how to prepare your content for this new AI-powered search environment.



Automation as a competitive advantage: The N8N Case


In today’s smart economy, artificial intelligence doesn’t just predict: it acts. Automation has become a competitive advantage, helping companies focus on creativity and strategy while AI handles the operational flow.


Tools like N8N represent a new generation of automation: open, visual and guided by AI. Unlike traditional platforms, N8N allows you to create intelligent workflows without code, connecting systems, APIs and data streams so information works seamlessly across your ecosystem.


The no-code and AI worlds are converging in platforms like N8N, empowering teams to create their own intelligent ecosystems.


At Ideafoster, we believe the real value of automation lies in how it integrates with human intelligence. It’s about freeing time to think, create and make better decisions. 


We’re launching a new blog soon that dives deep into its potential. What is N8N, How it works and why is it revolutionizing automation? Follow us on LinkedIn or subscribe to our newsletter to be the first to explore how AI and automation are reshaping the way we work.



Inside the HIVE: Your essentials for 2026


At Ideafoster, we know great ideas don’t grow in isolation, they thrive in collaboration.That’s why, inside our HIVE model, we’ve built a network of minds, tools and partners that turn artificial intelligence and creativity into measurable results.


Our HIVE Directory: a living selection of strategic allies and platforms driving the future of smart work. It’s more than a list, it’s a collaborative map where every connection adds value to innovation:



We design tailor-made teams for every challenge, combining AI and global expertise with human insight. The result? Projects that scale sustainably and endure over time.


Learn how Ideafoster+ and HIVE are redefining how we innovate.



Artificial intelligence has changed the rules, but not the purpose. We can optimize every process, but we still believe that the difference lies in the ideas, the people and the intention behind every decision.


The future of work isn't about competing with AI, but about collaborating with it. It's about letting automation handle the repetitive tasks and letting the human element drive the extraordinary.


Want to scale your next big idea with the power of a AI without losing the human touch? Schedule a session with our team.


FAQs

How is artificial intelligence changing the way we work? 

AI is automating repetitive tasks, allowing people to focus on creativity, analysis and strategy.


Will AI replace human workers? 

No. AI amplifies human capabilities, it assists but doesn’t replace critical thinking and empathy.


What are the best AI tools for productivity? 

Notion AI, ChatGPT, N8N and Perplexity AI are top tools for automation and smart data analysis.


How can a company integrate AI without losing its human touch? 

Through strategic guidance and ethical design, our Create & Build service helps brands do exactly that.


What is Ideafoster’s HIVE model? 

A collaborative system that merges strategy, creativityand technology through a network of global partners to turn ideas into outcomes.


 
 
 

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