ideafoster

Analyzing the competition is no longer just about observing what others are doing, but about understanding why they do it and how it impacts your own strategy. In this article, we explore how to combine competitive analysis, internal benchmarking and frameworks like SWOT and PESTEL, powered by artificial intelligence, to transform data into real strategic decisions and identify growth opportunities with sound judgment.

In 2026, social media moves from volume to authority. Discover the trends that matter and how brands build relevance, citability and real impact beyond likes.

Artificial Intelligence is already embedded in budgets and strategic roadmaps, yet the real challenge remains unchanged: proving real impact. This article explores what AI ROI (ROAI) truly means, why so many initiatives get stuck in hype, and how organizations can move from adopting AI to creating measurable, sustainable value aligned with real business outcomes.