top of page
IdeaFoster Logo.png
Laptop showing Roma’s room homepage with a dog photo and playful design made by Ideafoster, introducing the pet care brand’s digital identity.

Roma's room

Laptop showing Roma’s room homepage with a dog photo and playful design made by Ideafoster, introducing the pet care brand’s digital identity.

Roma's room

Client

Diego

Services

Website Development

+

Branding & Logo Animation

+

Social Media

Industry

Pet shop

Animated image showing three Roma’s room branding scenes: a curious brown dog on a teal background with logo, a branded turquoise dog leash, and a large orange billboard featuring a dog and the Roma’s room logo.

Create a brand identity that resonates with a diverse audience of pet owners, not just those with cats and dogs. The brand needed to symbolize warmth and inclusivity, while paying homage to the owner’s late ferret, Roma, embodying a sense of extended family for all pet types.

Jumping dog next to a large stylized 'R' and orange background, illustrating Roma’s room’s vibrant visual branding.
Dog on turquoise background next to the quote 'Creating a world where every pet feels like family.', reinforcing Roma’s room brand values.

Built a user-friendly website showcasing Roma's Room's commitment to animal diversity and ethical care, fostering trust and encouraging engagement through clear communication.

Desktop computer showing Roma’s room website featuring a white dog and soft colors, reflecting the brand’s pet care focus.
Open brand book showing Roma’s room’s typography and color palette for a friendly, pet-focused visual identity.

Developed a warm, inviting brand identity with playful animal motifs, and animated the logo to add dynamic charm, enhancing digital interactions and brand recognition.

Executed a vibrant social media strategy using interactive content and educational posts that align with the brand’s playful yet caring ethos, enhancing community engagement.

Roma’s room instagram feed on mobile screen and grid with playful content, user tips, and adoptable dog profiles in a clean layout.
Collage of Roma’s room visuals including pet photos, branding textures, and lifestyle imagery for animal care communication.

What We've Built Together

Your challenge, our innovation lab. Check out our projects

Laptop displaying the Save the Med website with the headline 'We are dedicated to the regeneration of the Mediterranean basin' next to an underwater image of tuna.
Create & Build

Save The Med

Informative website design for a nonprofit focused on marine conservation.

Discover this project
Two mobile mockups and a tablet showing digital ads and validation data for Grupo Lala’s protein drink campaign, Whey Power.
Idea Validation

Whey Power

Market research, packaging and website A/B testing for product validation.

Discover this project
3f0d3bb1-6150-430f-a3a6-f876ecab52c5_edited_edited_edited.png
Innovation

Repsol

AI-focused workshop design and facilitation for innovation teams.

Discover this project
3
Experiences

Lego

Generative AI workshop to spark innovation across global teams.

Discover this project
Mobile mockup displaying the Kind in Mind website with the message 'The Essence of Special Moments' and a photo of two smiling women.
Create & Build

Kind In Mind

Brand identity and website for a brand focused on meaningful connection.

Discover this project
bottom of page