Bet on emotion

Client

BetOn

Services

Digital Safari

Fast Innovation Program

App Prototype

Industry

Entertainment

Laptop displaying the BetOn website homepage with the message 'Let's live a game's emotion together!', emphasizing fan connection and digital engagement in sports.

An entertainment company in the sports betting space set out to enhance its platform experience to better engage a new generation of users. The goal: design features that go beyond usability-creating emotional connection and long-term engagement.

Excited fans cheering at a football match, showcasing the emotional core of the BetOn platform’s user-centered fan experience.

Soccer player mid-kick on the field, next to the quote 'We built a platform where passion, play, and community come together', reinforcing BetOn’s mission.

We collaborated with a leading sports betting platform to redefine their digital user experience and prioritize the most impactful product features. The project was structured in three agile phases, combining research, co-creation, and prototyping.

Mobile screens showcasing two sections of the BetOn app: one focused on live match interaction and the other on fan-driven content, highlighting user experience design for sports engagement.

User interacting with the BetOn dashboard on a laptop, testing interface components for fan interaction and real-time updates.

Through strategic research and competitive analysis, we identified core user pain points and key opportunity areas. These insights shaped the foundation for ideation and aligned the team around clear innovation priorities.

Working side-by-side with client's team, we co-developed and tested high-impact value propositions. Early-stage prototypes were validated with real users, resulting in a product roadmap grounded in user needs and business goals.