Innovation Challenge

Client

Anonymus Multinational Company

Services

Market Research

Innoverse

Industry

Food Industry

Man analyzing a wall filled with research notes, diagrams, and product development sketches during an innivation sprint session focused on consumer needs.

A leading global food company launched an internal innovation contest across international teams. Each was tasked with developing a new product for the South African market, requiring strong cultural fit, consumer insight, and alignment with local ingredients and habits.

Multidisciplinary team collaborating during an innovation workshop, using sticky notes to map out new product concepts and market research insights.

Visual of grocery products including milk, canned peas, corn, bread, and tomatoes on a checkered tablecloth, illustrating market research and consumer insights work in the food industry. Overlaid quote reads: 'We supported internal teams with research and sprints to develop localised food concepts.'

We conducted market research to understand South African food behaviors, preferences, and purchase drivers. Through trend analysis and consumer surveys, we helped teams uncover key needs and define user profiles to guide product development.

Professional reviewing charts and performance data on food industry trends to support product innovation based on consumer behavior analytics.

Hands building a cardboard packaging prototype for sustainable food packaging, part of a design sprint focused on innovation and product usability testing.

Using our Innoverse framework, we led sprint-based workshops to help teams conceptualize products based on local ingredients. We supported packaging design, prototyping, and presentation coaching. Two concepts were selected as winners to move into development.