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Ideas that come from building: Innovation, brand and technology

Articles, guides, podcasts and news drawn from the projects we work on every day. Stay one step ahead.

The framework we built so you stop asking for the same information twice

Here's a specific one we've run into ourselves: asking a client for the same information more than once, just to build the content for a new website.

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Enterprise Orchestration GPT-6 Astra: The 3 Transformations That Change the Game

Computer use agents, parallel multi-agent architecture and enterprise governance. What GPT-6 Astra brought and how to act on it in Q4 2026.

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Editor's Choice

AI Investment in Spain 2026: What Is Happening and What It Means for Your Business

Spain approved €719M for an AI gigafactory and venture capital reached €3.1B in startups. 61% of Spanish companies already use AI, the highest rate in Europe. Yet only 14% truly integrate it.

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How to Implement AI in Your Business: Step-by-Step Guide 2026

90-day AI adoption plan: diagnosis, pilot, evaluation and scale. Interactive checklist and self-assessment for executives.

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Creativity and Innovation in AI

Is human creativity in danger?In the age of ChatGPT, Midjourney and other AI-powered tools, many are asking the big question: Is there still room for human creativity?

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Why Nostalgia Marketing Is Dominating 2026

In a world driven by AI, brands that activate emotional memories are winning. Discover why nostalgia marketing is the key to standing out in 2026.

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Innovation is about making unexpected connections

Eduardo Martínez (ideafoster) and Alex Gu (Fullsend) share a core belief: real innovation is human.

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Social Media Trends 2026: From Noise to Authority

Publishing more no longer works. In 2026, social media is won through authority, intent and strategic clarity.

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What Is an AI Agent and How Enterprises Are Using Them in 2026

88% of executives plan to increase agentic AI budgets. Only 23% scale consistently. Those who do project a 171% ROI.

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The new era of Ideafoster: Bird Impact, Leadership and IF+

What this new chapter means • At Ideafoster, we’ve entered a new global chapter after the U.S.-based group Bird Impact acquired us.

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