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Ideas that come from building: Innovation, brand and technology

Articles, guides, podcasts and news drawn from the projects we work on every day. Stay one step ahead.

The framework we built so you stop asking for the same information twice

Here's a specific one we've run into ourselves: asking a client for the same information more than once, just to build the content for a new website.

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Enterprise Orchestration GPT-6 Astra: The 3 Transformations That Change the Game

Computer use agents, parallel multi-agent architecture and enterprise governance. What GPT-6 Astra brought and how to act on it in Q4 2026.

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Editor's Choice

ChatGPT, Claude and Gemini Search Differently: A Practical GEO & AEO Guide by Engine

GEO and AEO strategy by AI engine: ChatGPT searches 0% of factual queries, Claude always once, Gemini almost always. Learn what that means and what to do differently for each.

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How to Build a First Party Data Strategy for Marketing in 2026

91% of companies collect first-party data, but fewer than 30% activate it consistently. Those who do generate up to 8x more ROI.

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Your Brand's AI Reputation: What Nobody Warned You About

Do you know how your brand's AI reputation looks to ChatGPT or Perplexity? Language models already have an opinion about you, even if you've never done anything to shape it.

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Pretotyping an Idea: How to validate a business before investing time and money

Pre-totyping allows you to validate a business idea before developing it, quickly testing whether there is real market interest.

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Artificial Intelligence in Latin American Companies 2026

67% have AI in production but only 23% report real impact. Interactive diagnostic by country and sector included.

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How Artificial Intelligence is changing the way we work

AI is transforming how we think, create, and collaborate in work. Discover how Ideafoster integrates technology with human purpose.

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5 tips to implement A/B testing in your social media campaigns

Running A/B testing on social media campaigns is one of the most effective ways to optimize your results.

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How to Prioritize AI Projects and Prove ROI to the Board 2026

Prioritization matrix, interactive calculator and the 5-minute pitch that gets AI budgets approved. For innovation and strategy directors.

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